世界经济 ›› 2019, Vol. 42 ›› Issue (8): 121-145.

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出口目的地非正式制度、普遍道德水平与出口产品质量

祝树金1, 段凡1, 邵小快2, 钟腾龙3   

  1. 1. 湖南大学经济与贸易学院 湖南省长沙市岳麓区石佳冲路109号 410079;
    2. 清华大学经济管理学院;
    3. 北京大学国家发展研究院 北京市海淀区颐和园路5号 100084
  • 出版日期:2019-08-10 发布日期:2019-08-17
  • 通讯作者: 段凡(通讯作者),电子信箱:xueyi3@126.com E-mail:xueyi3@126.com
  • 作者简介:祝树金,电子信箱:shujin_zhu@126.com;邵小快,电子信箱:shaoxk.14@sem.tsinghua.edu.cn;钟腾龙,电子信箱:tenglong_zhong@126.com
  • 基金资助:
    “研究阐释党的十九大精神国家社科基金专项课题(18VSJ055)”的资助。

Informal Institutions, Generalized Morality and Quality of Export Products

Zhu Shujin1, Duan Fan1, Shao Xiaokuai2, Zhong Tenglong3   

  • Online:2019-08-10 Published:2019-08-17

摘要: 提高出口产品质量是培育国际竞争新优势、推动经济高质量发展的重要内容。本文构建了一个包括出口商、目的地分销商和潜在侵权商的博弈模型,研究以普遍道德水平衡量的目的地非正式制度影响企业出口产品质量的机制及效应,并基于2003-2011年中国海关数据库与世界价值观调查数据进行经验研究。结果发现以普遍道德水平衡量的目的地非正式制度改善,通过降低出口企业预期的违约风险及产品被侵权风险,促进企业出口更高质量的产品。目的地普遍道德水平对出口产品质量的影响效应也依赖于目的地法治水平,二者之间存在相互补充、相互促进的关系。

关键词: 出口产品质量, 普遍道德水平, 机会主义行为, 法治水平

Abstract: Improving the quality of export products is a significant part of fostering new incentives for international competition and promoting high-quality economic development.Considering this, the current paper studies how the informal institutions of the destination country shape the stimulus intended to promote the quality of products produced by domestic exporters, and empirically examines this mechanism through using the matched data from China Customs Database and World Values Survey (WVS) Database between 2003 and 2011.The results indicate that an improvement in informal institutions, as measured by the level of generalized morality of the destination country makes local retailers (potential competitors) less prone to breaching their contractual commitments (producing infringing products), thus inducing a higher quality designed by exporters.Moreover, this effect is reinforced by a high level of rule of law of its juridical system established in the destination country-informal and formal institutions are complementary in promoting high-quality exports.

Key words: quality of export products, generalized morality, opportunism, rule of law

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